A coral origami elephant with origami phoenixes flying around it — the Euphemia spirit, brought to life

Be the brand
your customers
never forget.

Customer-first strategy. Hands-on delivery.
An experienced team of CRM specialists, across
platforms and objectives — turning your CRM into
stronger relationships and meaningful growth.

No obligation. Just a good conversation.
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Find your starting point

Which CRM service is right for you?

We recommend · Diagnose

CRM Revenue Opportunity Scan

Businesses already running CRM, lifecycle or email activity but uncertain where the greatest commercial opportunities are.

  • Review your CRM activity and customer journeys
  • Identify gaps in acquisition, retention and conversion
  • Prioritise practical opportunities for improvement

From£1,500 + VAT

“Phil brought the RevOps thinking as well as the technical delivery. We came out with a governed CRM and reporting our team can use.”
Natalie, Head of Marketing, Maple Finance
One clear path

Diagnose. Plan. Build. Lead.

From a focused review to ongoing leadership. Clear starting prices and support built around your business.

Your starting point

Diagnose

CRM Revenue Opportunity Scan

A clear picture of your CRM performance, your customer journeys and where you can make the biggest difference.

From £1,500 + VATLighter option: Discovery AuditExplore
Step 2

Plan

Lifecycle strategy and roadmap

Turn customer insight into a practical CRM roadmap, with the right priorities for your business.

From £3,500 + VATExplore
Step 3

Build

Pixel Perfect packages

Campaigns, automations and personalised journeys that actually get delivered.

From £5,500 + VATExplore
Step 4

Lead

Fractional CRM leadership

Experienced CRM support, embedded in your business. Strategic thinking and hands-on delivery, together.

From £2,500 + VAT per monthExplore
Good company to keep

Real clients. In their own words.

Maple Finance

CRM structure & RevOps
“Phil brought the RevOps thinking as well as the technical delivery. We came out with a governed CRM and reporting our team can use.”
NatalieHead of Marketing, Maple Finance

Tutorful

Interim CRM leadership
“Phil combines strategic thinking with hands-on delivery. He doesn’t simply recommend what needs to change, he gets stuck in and makes it happen.”
GillianVP of Marketing, Tutorful

Phlo Clinic

Customer lifecycle & retention
“He operates as a true senior extension of the team rather than just a pair of hands. He mentors, challenges our thinking, and delivers strategic input alongside the execution work we need at pace.”
Phlo ClinicClient testimonial
Where is your CRM today?

Every customer relationship sits somewhere on the curve. We move you up it.

Pick the stage that sounds most like your organisation. No email required.

You are probably here if

Welcome and basket journeys exist, but were set up once and rarely revisited.

What is holding you back

Journeys work in isolation, with thin segmentation and no shared roadmap.

To reach the next stage

Lifecycle strategy and roadmap

Diagnose, then Plan

Discuss this with Phil See what a Scan shows you
See it before you buy it

What a Revenue Opportunity Scan looks like.

Your maturity stage, an opportunity map ranked by commercial impact and a roadmap your team can act on. Yours to keep, whether or not we work together afterwards.

Explore the audit scope

Opportunity map

Illustrative example. Not client data.

Maturity stage: 2 of 5

Onboarding
Win-back
Replenishment
Data hygiene
Working with larger teams

A senior extension of your team.

Strategic thinking and practical support, from the same partner.

Phil Ireland, Co-Founder and Chief Strategy Officer

Senior CRM experience. Hands on the keyboard.

Phil Ireland, Co-Founder and Chief Strategy Officer, has 19+ years in CRM across in-house and fractional roles in financial services, luxury retail, fintech and FMCG. When you work with Euphemia, you work with him.

Senior CRM expertise19+ years of hands-on industry experience
Experienced team of expertsHelp across platforms and objectives, tailored to your business
Flexible collaborationMonth-to-month support tailored to your priorities
Strategy and deliveryPractical roadmaps and hands-on implementation
Customer-first approachB2B and B2C lifecycle marketing support
Discuss working together
Built by Euphemia

Tools we've built for CRM teams.

Euphemia Control Room

Bring campaign briefs, approvals and launch dates together in a dedicated workspace for your marketing team.

  • Explore the interactive demo workspace
  • Coordinate campaigns, approvals and launch calendars
  • Estimate productivity gains with the time-savings calculator
Explore Euphemia Control Room

Flowproof by Euphemia

Check email campaigns and customer journey logic before deployment with AI-powered quality assurance.

  • Check broken links, merge tags and journey logic
  • Review email HTML and journey exports across CRM platforms
  • Create shareable QA reports for review and sign-off
Explore Flowproof by Euphemia
Our CRM ecosystem

The platforms we partner with and use.

An experienced team of CRM specialists, supporting your objectives on every platform.

Also: Customer.io, Salesforce, Mailchimp, Bloomreach, Iterable, ActiveCampaign, Brevo, Dotdigital

Let’s talk about your platform
Simplicity is Euphemia

A clear plan.
A partner who gets stuck in.

01

Understand

We get to know your business, your customers and what you want to achieve. No one-size-fits-all answers.

02

Make a plan

Together, we turn insight into a practical roadmap. Clear priorities. A shared direction. No unnecessary complexity.

03

Make it happen

We work alongside your team to deliver, learn and improve. Strategic thinking and hands-on support, from the same partner.

Let’s make your CRM
work harder for you.

An experienced team, across platforms and objectives. A conversation about your customers — not a sales pitch.

Book a free consultation